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Severn Trent

Discovering wonderful waterside days out from one of the UK’s biggest water utility providers

Severn Trent is responsible for lakes and reservoirs across the Midlands and Wales from the Upper Derwent Valley reservoir, home to the Dambusters, to the incredibly beautiful Lake Vyrnwy. These sites are the only customer-facing shop window for this FTSE 100 company, yet they remained massively under-used in terms of a brand experience. As part of our ongoing relationship with Severn Trent supporting them on major campaigns and communications, we were briefed to create a visitor centre brand capable of driving engagement with the centres and creating positive perceptions of Severn Trent.
Insight

Time around water is amazing – whether we’re fishing in it, sailing on it or playing by it. It is this relationship to water that makes that makes Severn Trent’s visitor sites so desirable. Severn Trent take the responsibility of protecting these amazing spaces and the water they contain very seriously.

Ideas

We translated this responsibility into a common purpose – sharing a love for water, creating time to cherish and to nurture unique places through wonderful days out – that could bind the sites together and root each site’s identity in the very aspect it’s users hold dear.

Impact

By providing each location with it’s own site specific signature – a unique illustration that represents a feature or activity of special significance to that lake or reservoir – we’ve been able to build brand awareness on behalf of Severn Trent and help more people than ever discover wonderful days out and create wonderful water-filled memories.

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“The team at rbl were able to understand our complex objectives, get underneath the skin of our target audience and deliver a brilliant creative solution that will drive engagement and positive brand perceptions.”

Liz Wood
Senior Marketing Manager, Severn Trent

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